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Exact Match Domains - You Betcha!
I just came across this tweet from Matt McGee in my Twitter flow : @mattmcgee if you don’t believe in the power of exact-match domains, you’re nuts. If you are unfamiliar with the term “exact-match...
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Google Base Results Skewing Toward the BigCos
If you have products in Google Base or manage product feeds you have likely seen a trend in the past several weeks: top listings tend to be going to the Amazons, Office Depots and Petcos of the world....
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Shaping Your Web Traffic
If you get 1000 site visitors a day and have a conversion rate of 2.00% you are going to get 20 orders each day. Understanding this simple Total Order equation will get you on the road to planning...
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In Ecommerce - It Pays to be Different
If you have an Ecommerce website it is likely that a significant percentage of your customers/traffic come from the search engines. I bet you know that already. Without listings on the first page of...
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Actions to Take When Your Google Search Rankings Drop Off a Cliff
I just read an article over at http://www.problogger.com from Darren Rowse about what to do when your Google traffic disappears. Darren made some good points, as he always does, but I thought there...
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Why is it Google Will Only Index Some of Your Pages?
Yesterday I read a post on another blogger’s site and immediately knew I had quite a bit to add to the discussion. This morning, I read a post that is so complete and so important, the best I can do is...
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Latest Video: Comparison Shopping Engine Marketing
HEROweb’s Marketing Director Mike Brown explains how to make your products appear on top shopping search engines like Shopzilla, NexTag, and PriceGrabber. Watch this video to learn how to gain exposure...
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Leveraging the New Google Places
Just about a month ago, Google rolled out a new user interface for local search that is quite different from the previous method, both algorithmically and visually. These changes merge the local and...
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Utilizing Yelp.com for Business Growth
Here’s an eye-opening fact I learned recently: As of December 2010, more than 41 million people visited Yelp in the past 30 days! If you already know Yelp.com, this number may not surprise you…the site...
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Google Makes Secure Search Mandatory
Have you noticed that your analytics for the past month look a little different? In a move that is bound to make Internet privacy advocates cheer and SEO’s and website owners jeer, Google recently...
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